Wednesday, 1 July 2015

How revenue management can be beneficial to healthcare field?


In healthcare industry, the meaning of RCM or revenue cycle management means the process of managing and handling claims, payments and generating revenues. More precisely, RCM cover everything. However, in order to carry out these processes, it is required to make use of technology that will keep track of the claims process each time. This will facilitate the healthcare provider to do billing by following the process and addressing any issues if occurs. This will allow quick access to earn more revenues.
Other than this, the process includes maintaining the details of claims in the system. This will make sure that the expenses are collected and deal with denied claims. Time management and efficiency are important part of RCM.

The Revenue Cycle Management in Healthcare begins with the patients call to seek appointments and the whole data is captured in the system and carries until the account is left null.
In order to make revenue cycle a bit more productive, here are a few areas that you need to focus on-
  • Focusing on quality of care
  • Emphasizing on patient’s liability
  • Do not forget to keep the track of records
Revenue management provides an opportunity to increase the revenues. However, healthcare or any other organizations can utilize the below given categories to earn profits-
Pricing-
Pricing is one category of Revenue Management that involves applying pricing strategy and increasing restricted pricing policies. If strategies of pricing are successfully applied, then it can significantly recover more profit and can bring in more revenues for the healthcare centers. The main strategy that one can apply is to predict the value that has been created for the customers and then analyzing whether set price would allow achieving the expected value. This is only pricing strategy that can decide what value the organization will achieve.
Inventory-
In order to earn more and more revenues, company can provide discount on the products used in Medicare to increase the sales. If some products that are low in demand, the company can lower the price in order to overcome weak demand and get back to gain market share. This will eventually augment the revenue.
Marketing-
Other important factor is pricing that allows the organization to improve their revenues by decreasing the price of healthcare equipments, cost of treatment and many other things on temporary basis. On other hand, revenue Management techniques measure customer response over reduction in price and determine whether there is any growth and profitability seen.

Thursday, 11 June 2015

What are the job responsibilities of a medical biller?


Medical biller plays an imperative role in the healthcare industry. They are the ones that bring in growth and success in this field. Medical biller has to perform many tasks and has to carefully work that relates to deposit the claims to the insurance company, this will help the physicians, hospitals, state governments, or the third party billing companies to run the business very efficiently.
A medical biller can contribute a lot towards the healthcare industry without going through long years of schooling that is very essential for many to get in other areas of job field. It is open for anyone who is looking for his or her career in healthcare industry.

Medical billers has to perform every task that relates to healthcare industry like reviewing hospital and patient documentations, calculate the bills, deposit the claims and answer all the queries to the patient and insurance company that is related to claims.
Medical biller needs to be very skillful that will help the healthcare facilities to navigate Medicare. In order to become a successful medical biller, it is required on your behalf to go through proper training program.
However, you need to keep many things in mind before selecting medical billing course in NewYork.
  • Select the school that is accredited
  • Search for a school that is provides training to the students for many years.
  • School should have trained staff
However, if we talk about the certified medical billers, then they the ones, who clear the Certified Medical Reimbursement Specialist Examination. This course provides an opportunity to the efficient and task-oriented individuals to get the advantage within the healthcare industry.
Job of a medical biller-
  • Medical billers collect wrong accounts by establishing payment related to patients and monitor them if there is any kind of discrepancies. He will also require to follow up with patients if incase payment lapses.
  • He also needs to collect the small claims by evaluating and selecting procedure.
  • He will also secure all the outstanding balance payments by setting up payroll deductions.
  • He will be required to report any kind of compliance issue.
  • He will be maintaining collection information private thus protecting valuables of the hospitals.
  • Keep the updates about the job knowledge by taking active part in educational opportunities.

Monday, 1 June 2015

How Service Providers can contribute in the Success of Hospitals?


The incoming of patients in medical facilities is high. The management needs to be done in an effective manner so that patients are able to draw medical services with an ease. The maximum comfort to the patients is a necessary aspect. The comfort and speedy healing of patients needs to be ascertained.

The medical practitioners need to address each aspect carefully. Whether, it is operating, treating patients, managing coding, billing or any other aspect, each needs to be done by them in an accurate manner. It is seen that Physicians are over burdened with their schedule. To ensure that best of the practices prevail, they can hire service providers. The role of service providers is to assist Doctors in medical billing, coding and collecting revenues and covering other various aspects as well.
The service providers help in easing the task of medical facilities. Apart from Health Services Management, medical practitioners can even delegate the task of marketing to them as well. The service providers through various platforms can also maintain the online presence of hospitals. The positive image of hospitals is displayed with the help of online reputation management.
Following is the list of services, in which service providers can assist medical facilities like hospitals –
Maintenance of Records – The record maintenance can be cumbersome task for doctors. It is recommended to hire professionals, who can assist in these types of services. The coding can become a cumbersome task. The professionals ensure that they maintain proper medical records and the patients seeking medical insurances can claim amount without any hassles.
Crediting – The task of credentialing can become a daunting task for Physicians. It is best to hire medical professionals, who can look after this system. The service providers ensure best of the services from their end and there would be no more delays of submissions.
Maintaining EMR – The EMR interface is an interface, which helps in maintaining patient’s records, demographics of patients, coding, billing information and information of insurances. The Medical Practitioners need not worry about this interface at all because service providers handle this interface with an ease.
Diagnosis – The patients need to undergo various tests. The service providers conduct various tests like blood test, stress test, EKG and other related tests. These tests are conducted to ensure that burden on Doctors is eased. Doctors can rely on the service of service providers.

Wednesday, 13 May 2015

What are the key techniques followed by medical marketing service providers?

Majority of population use internet to search about a product, service or a brand. This is the only effective way to get faster and convenient results.
Looking into the increasing use of internet, web marketing has become widely popular today and so does the need for businesses to boost their online presence. All industries are boosting their online presence and medical industry too is a part of it.

Whether it is a hospital, clinic, medical firm, or medical service provider, all require using internet-marketing techniques to increase their presence on the web.

For enhancing presence online, medical firm requires to get in touch with a professional medical marketing services firm. Following are the key marketing techniques used for enhancing image online-

SEO- Search Engine Optimization is most popularly used marketing technique these days. It helps provide a brand top ranking in SERP to which users look up to. This technique has benefitted medical industry in many good ways. Medical firms’ website ranking on top SERP often gets huge traffic and achieve new heights of success. Diversifying SEO with paid marketing provide even better ranking results to businesses.

E-mail Marketing Campaigns-It is an effective way of promoting a brand. Potential patients are kept informed about exciting offers and other necessary details that help popularize a medical firm. The database comprises the names of all patients to which offers through e-mails are sent.

Social Media- Every marketing campaign is incomplete without social media. The intense use of social media by people today has made this technique widely popular. It is a cost effective way to spread good word of mouth about a brand. Having presence on Facebook, Google+, Twitter and more social media sites helps share important information with people and potential patients. All in all this helps improve ranking and visibility of a brand.

Google AdWords Advertising-This is another effective advertising method. Ads being placed on top SERP are Google ads. Using those ads effectively help reach to targeted audience or potential patients.

The aforementioned are few techniques used by marketing firms for enhancing online presence. Based on your requirements, the marketing firm develops an appropriate plan.

However, finding a reliable firm is necessary that can meet to your expectations and offers a good package that provides desired results.

Tuesday, 5 May 2015

What are the roles and responsibilities of health service management?


Nowadays, health services management programs come as great options to aspirants who want to avail job opportunities in hospitals, nursing homes, doctor’s offices, healthcare businesses, clinics and other medical areas.
After becoming a healthcare service manager, you will be required to supervise, coordinate, plan and provide direct health care deliverance. Also you will have to apply various tasks for their organization that may include various procedures, objectives and policies. Usually healthcare managers maintain the patient’s record, so it becomes necessary for them to acquire proper knowledge about computers and its technology.
Roles and responsibilities of healthcare service manager are-
  • Generating reports
  • Administer huge staff
  • Coordination among other team members
  • Plan the budget
  • Develop business strategies
  • Managing day to day business
  • Long hour working
  • Should have strong leadership qualities
  • Flexibility in working and should acquire communication skills
  • Coordinate with the doctors in day to day activities
  • Maintain security of all the patients
  • Provide preventive care to the patients
The growth rate of health care service is increasing with rise in medical field. With this, the demand for healthcare service managers is also rising. They may get employed in private hospitals, clinics, physician’s office, or in nursing homes. Also there work timings can vary depending upon whether they are employed at private clinics or hospitals.
Health service management programs are often certified and you need successful completion of certification from the (AHIMA) i.e. American Health Information Management Association. Training may include moderate arts, and health services management training.
Employment prospects in this field of area are expected to rise rapidly due to aging population in the world. Becoming a heath service manager, you will get to receive regular benefits like medical cover and much more. Also if you encompass years of work experience in healthcare service field and strong management skills, then you can easily avail the best opportunities.
Health services managers are accountable to the healthcare facility to carry out various operations like
  • Ensuring that medical facility is provided properlyss
  • New technology is put into practice adequately
  • New healthcare equipments are provided

Monday, 27 April 2015

How Hospitals can build a Trust Factor in their Patients?


There is no compromise on quality in health care services. We tend to go for services, which are established and serving from past few years. The negligence in services is not accepted as negligence can lead to serious consequences.
The health care industry needs to be disciplined and should ensure timely recovery of patients. From incoming of patient to outgoing, care needs to be done in the most suitable manner. The health care facilities need to do extra efforts to ensure maximum comfort and ease to the patients.
Health care service providers need to ensure that billing services are as accurate as it can be. The healthcare billing practice management is one of the key areas in a hospital. The billing in medical services needs to be done in an appropriate manner. However, renowned hospitals ensure best of the solutions from their side and accurate billing is provided from their end. Following is the list of benefits of accurate billing provided to the patients at the time of exit –
Reliability Factor – The patients seek medical services from hospitals in good faith. Therefore, it is important on their part to ensure that the exact amount comes in their billing amount while patients are going to exit. The patients have a reliability factor on medical service providers and they need to reciprocate as well.
Impeccable Experience – The experience do matters a lot. The impeccable record of accomplishment allows patients to have good faith on hospitals. The patients do not verify the facts, when hospitals have impeccable track record. The deliverance of quality services comes from experience only.
Feedback from Satisfied Customers – The satisfied customers do provide feedback to the hospitals. The satisfied customers make sure that they provide their feedback in such a manner that improvisation can take place in the most suitable manner. The improvisation helps in making sure that future steps are in accordance to the quality management.
Testimonials – The testimonials provided by the past customers is a boon for the patients. These testimonials ensure that services provided by the service providers are impeccable. There is no compromise on the part of quality. The patients write about what they have experienced and if medical service providers want their testimonials to be positive, then they should provide impeccable services to the patients.

Monday, 13 April 2015

How social media has changed the scenario of healthcare industry?


The world in which we are living is becoming tech savvy with increasing technology. If we talk about the healthcare, social media has drenched up with the healthcare sector. Social media is changing the way in which healthcare and consumers communicate.
These days’ people search for their healthcare requirements by coming online and interact with healthcare officials. It is the most economical way to reach out the needs of the consumer. Healthcare industry is more concerned for customer requirements. They believe in giving right advice in first time at minimum cost.
You can easily make access to social media and communicate with the service providers. It is one of the most unbiased platforms to communicate and share your feedback effectively.
By using social media healthcare marketing New York it grooms your healthcare organization in numerous ways-
  • It offers great revenues to the healthcare
  • Increase in amount of patients
  • Bring huge returns done in your savings
  • Also augment and improves your brands name
  • Improves your position through search engine
Role of social media in healthcare are-
  • Social media deal differently with healthcare- healthcare officials provide the greatest educational content on social media and contribute to all possible healthcare issues which are more fretful to the consumers. They help the consumers from the misleading information which is often seen by others.
  • Medical app available on the phone- diet, exercise and weight are the most common healthcare issues normally seen by consumers. Keeping in mind that people are more drawn to the mobile applications, so the healthcare officials focus more on posting their contents related to healthcare.
  • Patients feel more comfortable- patients or the consumers not only rely on the advices given by the providers from the online communities but they find the information shared on this platforms are more beneficial than taking an appointment and consulting with the doctor. It is also seen that people are drawn to social media so much that whenever they are facing minor health issues, the first thing they do is to search for the remedies on social media for quick relief.
  • Social media provides quality of care- doctors usually deem in providing transparency and concern to the patients through social media platform that helps in humanizing health issues related to the patients.
  • You tube a booming platform- mostly healthcare official’s share resourceful information by uploading videos and share patients stories and much more.